British Actor Dominic Colenso on the Secret of Great Storytelling

In Flow founder Dominic Colenso was really privileged to be be asked to give a TEDx Talk in Vitoria Gasteiz, Spain to explain his take on the power of telling your own story. As humans, we love to listen to good stories. But what makes a story good? Dominic Colenso explores the elements that make a story irresistible, transforming a run-of-the-mill tale into an extraordinary epic.

The Inzet team continues to examine better ways to engage our client’s stories, in order to use those stories to help define a corporate “WHY” and develop a documented “CORPORATE PURPOSE” to rally a team around. Currently, we are studying the StoryBrand Framework as a team, which is a popular marketing messaging tool among business leaders that allows organizations to clarify their message using a seven part-process that leverages the power of story. Used correctly, this powerful tool can help your business become a valuable asset in the lives of your customers. In his book, Building a StoryBrandbest-selling author Donald Miller lays out the StoryBrand Framework. This Framework is a way of structuring your marketing messaging around the hero’s journey. It helps businesses and professionals simplify their brand messaging by taking a story-driven approach to communication that places the customer at the center of everything.

“When we position our customer as the hero and ourselves as their guide, we will be recognized as a sought-after character to help them along their journey. In other words, your audience is Luke Skywalker. You get to be Yoda. It’s a small but powerful shift. This honors the journey and struggles of our audience, and it allows us to provide the product or service they need to succeed.”

Donald Miller

Stories bind us together and help us make sense of our experiences. Historically, businesses leaders have not focused their growth strategies around their “corporate story.” Yet, their story includes their qualifications, their awesome-ness, their “reason for being!” Team members AND clients gravitate towards a corporate story and in turn, growth strategies come alive! In fact, story branding does an excellent job helping brands shift their focus, using the corporate story, that is focused at serving the client needs, as the center of the client experience. The best organizations are guides that help clients find success and operate with integrity while building trust.

INZET’s Team Growth Programs are available for businesses of all sizes as well as nonprofits and churches. Our team program will help develop your story and purpose for strategic visioning and planning. leadership development/succession planning, team-building, culture development and change management.